CAMRA’s LocAle initiative promotes pubs stocking locally brewed real ale in order to reduce the number of ‘beer miles’ from brewery to pub cellar in response to growing consumer demand for quality local produce.

Launched in 2007 by CAMRA’s Nottingham branch, CAMRA branches around the country now award accreditation to pubs that regularly stock at least one real ale. The pub can then advertise their participation by posting the window sticker in their pubs.

Some of the benefits of stocking locally produced real ale in local pubs include:

Pubs can attract more visitors through their doors, including tourists seeking out distinctive local products. Consumers can enjoy greater beer choice and diversity. Brewers are supported with increased sales, creating more local jobs. More money is generated and spent locally, increasing the resilience of the local economy. We give a guideline definition of ‘local’ as a brewery within a 30 mile radius of the pub, but CAMRA branches can choose what distance they use. After all, local means something very different in central London, than in the Scottish highlands!

Supporting and promoting pubs serving locally brewed cask beer